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Market Challenges Experienced In Uk Mobile Telecommunication Companies

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Market Challenges Experienced In Uk Mobile Telecommunication Companies

Introduction

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In the growing industry with updated and new technology, the workplace has become a more and more easily workable environment. For this, different people or knowledgeable people are able to work together to succeed and grow their company. Even though it is a growing industry, there are many problems that occur for the companies. This problem is defined with different categories for its own value that cause much chaos in a company. And if a new company tries to take part in an industry then for them there will be many challenges. For this, the report will present the details about the new UK Company who take part in the mobile telecommunication industry. Also together with them, the challenges they face will also be discussed here. For a new company, there can be many challenges to face the competitor or the customer satisfaction or the employee issues, etc. will be present with a solution. By doing this a new viewpoint will be set which will help the new companies to try their best to grow in their selective technology. 

Discussion

This report mainly focuses on the new UK mobile telecommunication industry with the challenges they face in the field. The mobile telecommunication industry is a growing industry that is continuing to grow with new technology or communication systems (Okonkwo and Huisman, 2018). For this, there are many new companies who are trying to set their foot in this industry. But like this, they face many problems compared to the old companies. Because the old company already has a huge customer base and good results so they don't care about the new companies. But for the new companies, the first challenge they face is the customer base and the produced result with the customer satisfaction. For this, they try to use different kinds of methods to attract new customers. In this platform, a good communication service with a good price and customer privacy protection is needed to catch the market with new customers (Dey et.al, 2020). But now they face the top challenges with different reasons which follow as:

Demand of service

With the growing technology and the "internet of things" or new 5G there is more diversity for the product compared to before for the vendor and the business. Here they struggle to stay with the growth curve to move forward (Gjoni, 2020). For this the traditional services are deceased and the new app or the new systems are increased. Here they need to move from the basic voice to beyond so everything changes from SMS to video chat. For this, the suppliers need to increase their services with this changing time. Also, the communication process is also changing with internet messaging and different cloud-based message systems. Even the smartphone is moved by the Wi-Fi. For this, the business is needed to evolve with the updated technology to give the full service based on the new system. With this not only are they able to stay with the business for a long time but they also need to ensure that all the new services will be reliable and satisfactory to the customer.

Security and Risk

In this industry monitoring, the call, and the quality of the communication are the most important parts to ensure that the customer is able to be satisfied with the services. This will be able to give the best telecom experience for the customer with their expectation (Zhavoronkova et.al, 2020). Also, this tracking and communication checking has a different purpose which is to store the data and privacy of the customer. But in recent studies, it is found that the customers are not able to be satisfied with their data and privacy processes in the telecom industry. So they demand that the telecom services should be like the bank or email services where the security is tied and the passwords are set by the customer (Musambai and Mukanzi, 2018). Because of it, the mobile telecom industry has to work harder than before so the new environment can give the feeling of safety for the customers.

Regulatory Scrutiny

This is a necessary step to use more regulatory scrutiny for greater focus in the GDPR which is also known as “General Data Protection Regulation” and the process of data captured for the new environment by AI. By using this it will be used as an assistant and chatbots which help the telecommunication that will improve the customer services in this industry. But the AI also collects a lot of information in this system (Alzoubi et.al, 2020).  In the field, they capture more rich data from the customers but in other scenes, they don't make an initial step or compromise on how to protect and store the collected data. For this, the Mobile telecommunication company has to ensure that their network will be more secure and protected and all the stored data will proceed with a regulatory guideline. With this, the business will be more successful and have a regulatory guideline for the collected and stored data with protection. So this will help the company to grow from a long time ahead of the years.

5G Adoption

In 2020 the new 5G action plan was created with the help of the European Union who already said that the service for 5G coverage will be uninterrupted by 2025. So with this, a new vision of the future can come. So with the arrival of 5G, it has already increased its connected devices with its improved data services, better network processes, and ultra-low latency that catch the telecommunication market (Diaw and Asare, 2018.). So this was able to open a new stage for the new services, the network operation, and the customer experience, etc. that has the potential to change the mobile telecommunication companies. So for the improvement, the companies need to evolve with the new adapting environment. Because 5G is able to build new and better communication services which can make the telecom companies grow and build a new future with the services.

Like this, there are many challenges and demands which make the new mobile telecommunication companies have a hard time achieving success. So they need to grow with the updated technology from time to time so they can further evolve. Also, they need to express new services with new technology to prepare for the future (Owusu and Duah, 2018). By doing this they will be able to take one step further from the other companies to succeed the business with a growing curve. This will make the opportunities to simply become a leader or a top competitor for the other companies in this telecom industry. So with all of this and a strategic overview, the challenges can be solved by making a new move in the evolving processes.

Methodology

According to the author Kazen et.al (2018), there are various processes and analyses that can be used to help the new companies of mobile telecommunication. For this, the study needs to adapt with the different research about the various companies and the analysis step. So a suitable approach is needed judging on the condition that they are able to solve the challenges for the new companies. In this case for the report those steps can be followed as:

Research Setting

This section presents the steps that are needed to take depending on the topic and the base of the problems. The researchers are able to conclude all the problems with the new mobile telecommunication companies with the different companies and the working environment (Öztürk and Mar?ap, 2018. ). A problem in the telecom field only arrives those times when the services are more needed but the network has problems or the company cannot adjust with the updated technology or the services regarding the company network have less security etc. All of this has a selective problem which is based on their use of technology or services but other than that some inner issues also can be arrived at by the companies or their policy. The policy of the companies can be the main issue to change the mobile network. Because some companies didn't secure their network or the store data of the customer which later caused many problems for the customers. Because of this, the customers fade off with the companies where they do not compromise or make the necessary step to secure the customer data and information (Asimakopoulos and Whalley, 2017). Like this, some companies are not able to satisfy the customer needs with their services or network. Because they don't evolve with the updated technology so that the network of their services becomes poor compared to others. Like this different issues are checked and produce the analysis where the challenges are expressed with the problems.

Data Analysis

The telecom world in this new era is the most important and most accessed industry that connects people with each other from every end in the world. Hence this world also has been disrupted due to the intervention of digital technology (Aceto et.al, 2019). The telecom operators are facing tremendous competition to survive in the market that is leading them to develop new strategies to catch the new and existing trends. However, in the UK telecom market, there are very few key players who can manage the development and gain maximum advantage throughout this journey. The main issue behind the telecom operators is that they have failed to make any big differentiation between each other that can enhance the commercial challenge between them. 

Figure 1: Number of Challenges Faced by Telecom industries

(Source: adlittle.com/)

Apparently, the similar competitive scenario between the competitors is lagging behind the companies to grab the maximum benefit of this new digital era in this industry. However, in the last decade, the telecom operators have faced a certain percentage of disruption due to the failure of making proper digitalization strategies and implementing a proper plan to adopt new commercial channels which are the new reality. Many companies, on the other hand, are hardly bothered about the customer experience (Lu, 2018). That restricted them to improve the shop or mode of shopping for the customers that became a significant reason behind losing the customers.

Figure 2: Revenues of Telecom Operators

(Source: adlittle.com/)

The new trend of digitalization has set a goal to adopt new changes and absorb them for better execution and market capture. In many cases, the telecom retailers failed to manage the force of change according to the latest trend of the global market. Many telecom operators were trying for instant gratification through consumer polarization to prevent market disruption in the next few years. Hence while taking such a step it was necessary to analyze the impact of this process on existing policy (Chen et.al, 2020). This new model in the operating system brought some new changes with them which were necessary to adapt not only to gain success but also to provide a satisfactory service to the consumers. In many cases, the operators failed to show this maturity and the chance grabbed by the new entrants in this market. These new entrants have successfully implemented many changes in their business policy that make them a dominant factor in t5he telecom industry. 

Figure 3: views of Operators regarding Challenges

(Source: consultancy.uk)

Many sources show that technological disruption and changed consumer behavior has affected the telecommunication players in the UK telecom industry. Revenue of the telecom industry has stagnated over the last few decades. Although this industry is keen to develop many new digitals strategies and models to meet market expectations, the companies are facing a wide range of barriers due to the lack of vision of responsible executives. the telecommunication industry therefore continuously facing considerable head veins regarding technological advances that have cut their revenue streams full stop particularly the operators are observing many encroachments due to the OTT or over the top competitors in this new market especially due to the emergence of WhatsApp, Facebook, Messenger, Instagram and Twitter percentage of telecom companies have lost the texting experiences from their consumer (Jones et.al, 2017). In this recent time, very few consumers use the traditional SMS or messaging system to convey their message to any other person. On the other hand the messenger and WhatsApp currently the Instagram as well have developed the calling facility in these applications which also has reduced the number of colors true for any telecom operator. In the economic year of 2020 which shows that the telecommunication industry is getting its digital transformation to cope up with all these challenges hence there is hardly a big scope to reach the rapidly changing technologies along with the business environment for a lot of telecommunication service operators.

Why the telecommunication revenue grew only 0.4 percent from 2008 to 2016 that neither in hands nor decreased after 2016. The main reason behind this is the emerging popularity of different platforms that provides easy service to the consumers to own their loyalty.

Result

Regarding the strategic priorities of telecom companies within the last 3 years, the digital business model has been ranked number 1. Thus if the operators think that they are required to mitigate the current challenges they will be highly required to adopt digital marketing and technology in the services to get back the previous market position. The current trend of using different social media platforms as a significant tool for communication cannot be neglected as it is much easier than using any particular telecommunication service (Alsharif et.al, 2020). Thus it is the responsibility of these operators to find out some suitable solutions through which they can develop car services and provide a customer-friendly experience so that the consumers get back to their previous habits.

Figure 4: Masin Challenges Faced by the Telecom Operators

(Source: consultancy.uk)

There are some specific issues that are becoming the main barriers to expanding the business and accelerate the growth of the telecommunication business. It seems that the customer preferences have been changed and they are being more concerned for greater transparency on service cost does it can be said that if the telecom industries want to get back the glorified period they will definitely be required to maintain accountability transparency in their service full stop, on the other hand, many other telecom service providers especially the OTT platforms are hiding facilities within the same price that is real faith in front of the telecom operators them think about their prices and packages they offer to their customers as comparatively, it is much higher than the OTT services (Cave, 2018). Along with that the delivery of services needed to be improved as it seems in many cases the telecom operators are failing to provide satisfactory services to the consumers. If it continues then the number of customers may not reduce but the profit of the companies will surely reduce as the main reason behind this is every consumer or an individual record a specific phone number for telecom service to maintain all their on the top services for use WhatsApp and Facebook and other applications. Except that very few customers are there who choose the telecom connection for any further use. If these areas can be of the mind and improve then these challenges will be very less in school and in this industry.

Conclusion

Limitation

Even though the mobile telecom industry is growing with the new technology there are some limitations that they face. At first, the first limitation is the environment because for a new company the operators need a place to use the tower for communication purposes. But now there are more towers which caused many problems for the animals and the birds to lose their homes and even their life. The signal of the tower caused any harm to the birds, for they lost the track of their nest. Other than that sometimes it harms the human lives also because the companies made some big arrangements to improve their work. For this, a big open area is needed which is only found in the village type places. For this, they lost their home because the telecom industry wanted to grow their technology services. And now broadband is more used in society so the industry failed to make their own network broadband system which caused some companies to lose their network services. Limit for the new idea or module the services they provide to customers.

Recommendation

To achieve big success or stay in the mobile telecom industry the new companies should be tied up with other companies. So together they can make more improvements in their combined services and network. Make broadband connections with their networks so more customers can use their services and make the step to grow with it. Create a new business model where the network quality, data service, and the stored data will be more secure. Follow the trend and update the technology so it can produce better results ahead of time compared to others. Also, make a future model so the future scope of the company can be checked and make a result to improve the processes. Make a survey report with the customer's help so the necessary changes and the customer needs can be found to execute it. With this, a success for the companies will arrive and they will have more customers compared to others. Also, make a more secure and regulated team that secures the customer stored data and always checks their communication networks. Like this, the companies of mobile telecommunication will improve more and have more service providers. 

Reference List

Journal

Kazan, E., Tan, C.W., Lim, E.T., Sørensen, C. and Damsgaard, J., 2018. Disentangling digital platform competition: The case of UK mobile payment platforms. Journal of Management Information Systems, 35(1), pp.180-219.

Asimakopoulos, G. and Whalley, J., 2017. Market leadership, technological progress and relative performance in the mobile telecommunications industry. Technological forecasting and social change, 123, pp.57-67.

Öztürk, C. and Mar?ap, B., 2018. Corporate social responsibility reporting in telecommunication industry: The Case of the US, UK, and Turkey. Muhasebe ve Finansman Dergisi, (78).

Owusu, P.A. and Duah, H.K., 2018. Evaluating total quality management as a competitive advantage tool in mobile telecommunication services in Ghana. European Journal of Research and Reflection in Management Sciences Vol, 6(1).

Diaw, B. and Asare, G., 2018. Effect of innovation on customer satisfaction and customer retention in the telecommunication industry in Ghana: Customers’ Perspectives. European Journal of Research and Reflection in Management Sciences Vol, 6(4), pp.15-26.

Alzoubi, H., Alshurideh, M., Kurdi, B. and Inairat, M., 2020. Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context. Uncertain Supply Chain Management, 8(3), pp.579-588.

Musambai, M.A.Z. and Mukanzi, C.M., 2018. Influence of Career Management on Employee retention in Mobile Telecommunication Companies in Kenya; A Case of Safaricom Public Limited Company (PLC). Int. J. of Multidisciplinary and Current research, 6.

Zhavoronkova, G., Zhavoronkov, V. and Klymenko, V., 2020. World mobile services market: economic aspect. Science. Business. Society., 5(3), pp.92-95.

Gjoni, M., MARKETING STRATEGIES IN MOBILE TELECOMMUNICATION: AN ALBANIAN CASE WITH SPECIAL REFERENCE TO PROMOTION.

Dey, B.L., Al-Karaghouli, W., Minov, S., Babu, M.M., Ayios, A., Mahammad, S.S. and Binsardi, B., 2020. The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market. Information Systems Management, 37(1), pp.2-15.

Okonkwo, W.C. and Huisman, M., 2018, July. The use of system development methodologies in the development of mobile applications: Are they worthy of use?. In 2018 IEEE 42nd Annual Computer Software and Applications Conference (COMPSAC) (Vol. 2, pp. 278-283). IEEE.

Aceto, G., Persico, V. and Pescapé, A., 2019. A survey on information and communication technologies for industry 4.0: State-of-the-art, taxonomies, perspectives, and challenges. IEEE Communications Surveys & Tutorials, 21(4), pp.3467-3501.

Lu, L., 2018. Decoding Alipay: mobile payments, a cashless society and regulatory challenges. Butterworths Journal of International Banking and Financial Law, pp.40-43.

Jones, P., Wynn, M., Hillier, D. and Comfort, D., 2017. The sustainable development goals and information and communication technologies. Indonesian Journal of Sustainability Accounting and Management, 1(1), pp.1-15.

Chen, S., Liang, Y.C., Sun, S., Kang, S., Cheng, W. and Peng, M., 2020. Vision, requirements, and technology trend of 6G: How to tackle the challenges of system coverage, capacity, user data-rate and movement speed. IEEE Wireless Communications, 27(2), pp.218-228.

Alsharif, M.H., Kelechi, A.H., Albreem, M.A., Chaudhry, S.A., Zia, M.S. and Kim, S., 2020. Sixth generation (6G) wireless networks: Vision, research activities, challenges and potential solutions. Symmetry, 12(4), p.676.

Cave, M., 2018. How disruptive is 5G?. Telecommunications Policy, 42(8), pp.653-658.

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