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Innovation and Commercialization Assignment Sample

Introduction

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Innovations significantly affect Bakeries in order to efficiently develop their business. In the case of Oven-Fresh Bakery, the organisation gets crucial pressures from the retailers to develop the product diversification. Therefore, the organisation has decided to fetch sustainable innovative approach within the organisational culture. Generally, infrared radioactivity attracts great attention within cookery innovations: this technique allows the heat transmission to the surrounding atmosphere without dispersion, through circulation. Moreover, the heat transmission takes place at the light rate and immediately in the kitchen cabinet, providing a fast rate of heating up (Gross et al., 2018). Innovation is not just about implementing new cooking methods however also about improving current technology with sensors, automation, particular innovative materials and energy-saving, especially at low temperatures.

Innovation does not simply include the enhancement of existing technologies. Versatile baking technologies with integrated ovens to inspect new baking processes for different kinds of goods are also required for medium and small enterprises. Thus, in the case of Oven-Fresh Bakery, the organisation has initiated its business with only one type of white bread(Dincer, 2017). However, after ending of some years, the retailers have provided huge pressure in order to develop the product diversity of the organisation. In this aspect, the organisational leader, Mr Wilbur has decided to fetch innovation within its organisational culture in order to extensively develop the organisational performance in the market of the UK.

Section 1 – Understanding Innovation

1.1 Discussion regarding the Background of the Organisation and the Threats it is facing

In this discussion, the readers will be competent to gather valuable information about the Oven fresh Bakery and also the problematic situation, the company is facing today for a low turnover rate. Basically, the bakery company has started its business by offering people a variety of Danish and Croissant products. After getting huge popularity and for gigantic demands, the owner of the company has determined to focus on wholesale (Cooper et al., 2018). Moving on, the company has now extended in various regions keeping up with the amplified production volumes by obtaining utensils with sophisticated technology. But the company is now facing excessive pressure to expand their products.

However, the yearly turnover rate of the bakery company getting lower and lower due to various influential factors (Jackson et al., 2018). The company has to encounter serious dilemmas and enormous pressure in order to produce different kinds of product lines to address the requirement of more health aware clients. Presently, healthier alternative is driving the marketplace of bakery industry and also the customers’ requirements regarding the fact of bakery products are organic ingredients, different types of flavours and fresh materials. As a result, the technologists and the food instructors of the baking companies are now struggling tremendously to fulfil the customers’ demands but be unsuccessful to satisfy them. 

The major fact regarding its distribution channelling process represents the disability to distribute the bakery items in the international platform for freshness and health conscious issues. Multiple bakery industries have developed their companies by taking initiatives through introducing various products with extraordinary food quality (Jackson et al., 2018). The health consciousness problem has always been responsible for the growth of the bakery industry. However, the company does not provide multiple items except only the white bread and that leads the industry towards economical downturn. Thus, not having enough innovation developments and not succeed to satisfy customers demands the company has been imitated by diminishing business turnover.

1.2 Explanation of the Differences between Invention and Innovation and the Significance to the Organisation

The fundamental relation between innovation and invention are almost interrelating with each other. In case of market development issues or representing latest products, both are equally significant for increasing productivity (Kahn, 2018). Invention indicates to the formation of a brand new product or device. Innovation depicts an act of making transformation to the existing product or the procedure by introducing innovative ways or facts. However, the company is neither taking essential steps for innovative developments nor not having activities to perform inventing creation for latest product or service. As a result, the yearly turnover rate of the company is decreasing enormously (Kumar et al., 2020).

1.3 Discussion of how Organisational Vision and Leadership can Promote Teamwork to Improve an Innovative Culture in the Organisation for Commercial Success

Impact of Organisational Vision and Leadership on Teamwork

Generally, the leadership team and the organisational vision can effectively promote teamwork in order to efficiently develop an innovative culture and sustain commercial success within the organisational business process. During this promotion, the leader of Oven-Fresh Bakery, Mr Wilbur, needs to pursue some effective procedures or strategic approaches. In order to be able to communicate with them, the business must gather certain data on the amazing ideas of its workers (Chen et al., 2018). This was a proposal box at the office door in previous years. However, a digital form enables Mr Wilbur to receive comments faster and more appropriately. Oven-Fresh Bakery may also use strong analytical tools on the right platform to discover recurring characteristics and applying statistical, including unstructured information.

Impact of Organisational Vision and Leadership on Innovative Culture for Commercial Success

On the other hand, creative individuals require others to notice and promote their ideas in Oven-Fresh Bakery. The trick is to recognise that these individuals are not the individuals it is thus unrealistic to assume them to create test and market a product.  Establish methods to collect and work with the outstanding notions. At the same time, be sure that business does not equate assurance with originality delve into every part of the organisation for excellent ideas. By providing updates on how the business implements the recommendations of workers and demonstrate instances of outstanding ideas that have become successful goods (Pathiranage, 2019). In this way, Mr Wilbur, the leader of Oven-Fresh Bakery will be able to proficiently develop and sustain its innovation within the organisational culture; through which, the organisation will be able to promote teamwork to extensively develop an innovative culture in the organisation for the extensive commercial success.

1.4 Explanation of the 4Ps of Innovation and how this Supports Capability and Management of Innovation and Advising Oven-Fresh Bakery, Which Form of Innovation would be most appropriate

Marketing mix factors are considered to be significant factors which have been utilised to understand the marketing atmosphere or to verify the exterior environment of any product or company. Four important marketing mix factors have been discussed here briefly.  

Product: Oven Fresh Bakery provides brown bread, Choco delight and Pie in order to satisfy customers’ demands. The bakery requires offering more delightful products concerning about the health issues. Regarding the fact of competitive market, the bakery needs to introduce some unique bakery products including croissant and rolls which are now popular among the customers of UK. Technological innovation also impacts on the manufacturing procedure and its productivity (Tapayan, 2018). To increase the productivity, the bakery has to adopt specialized technologies to ensure the fact that the customers always get fresh items and delivers wonderful comments about the bakery which will be beneficial for the growth of the company. 

Price: the company has to take initials to maintain the competitive market and should offer delightful products with reasonable price. Membership cards should also be available for potential customers. As a result, by utilising this card customers can save cash for purchasing products. Theses pricing strategies will definitely become beneficial for better productivity and growth of the company (Doan and Nguyen, 2019). The prices of basic bakery products should be in low range but in case of occasional purpose prices can be higher according to their market. Thus, by adopting these innovative procedures the bakery can overcome its challenges for purchasing and productivity.

•         Place: Oven fresh Bakery offers its product in the market place of UK.  Online marketing techniques should be beneficial for a superior distribution channelling process. Through a superior distribution process bakery products should be supplied on the international marketplace. The bakery requires creating its website for online purchasing. However, the bakery requires taking concerns regarding the fact of distribution procedures not having unhygienic environment or unhealthy atmosphere (Tapayan, 2018). The allocation process has to be very quick so that they can acquire fresh products as much as possible.

Promotion: alteration of social media platform as an advertising tool for the Oven Fresh Bakery will be advantageous within featuring the star product. The bakery needs to interact with consumers through social networking sites so that the bakery can understand their basic demands and ways to fulfil them.

Adapting technological innovation will be appropriate step to increase the productivity and also for growth of the industry. It is indeed true; through technological innovation the bakery can enhance its distribution channel in a smooth way and also can increase manufacturing process for a better productivity. Utilising various social networking sites will be beneficial to overcome the problematic situation and better communication with the customer.

1.5 Discussion of the Approaches like Innovation Funnel and Frugal Innovation and their Implementation by Providing Instances

Innovation funnel: the innovation funnel is an appropriate device or certain technique which enables continuous methods that can be screened for viability. It’s an extremely effective procedure applied to companies to innovate successfully. In this management process, multiple useful procedures have been seen for making realistic action plan for the existing company (Mielcarek, 2019). The focal point of the innovative process basically generates tactics as much as possible and after that those innovative tactics will be sophisticated and converted into tangible development plans. According to the innovation funnel, it will take numerous ideas and brainstorming sessions to evaluate whether a latest products or a service will be profitable or not (Otto, 2018). 

  1. Opportunity assessment: In this process, the company enhances its knowledge from competitors, universities and various researches. The information proves to be very much beneficial for evaluating the market and understanding different experiences and insights of the customers. Oven fresh Bakery should introduce its official website and through this the company will be able to respond and resolve customer’s queries and ways to satisfy them. 

  2. Insights-based ideation:  at first, the process of screening engages matching the ideas with goals of the company to recognize they are interrelated or not (Otto, 2018). Through this procedure the bakery industry can testify their products with actual customers. Like this the company also needs to understand its goals and also evaluates appropriate strategy which will be helpful for the company.

 

  1. Conceptualisation: The third stage of this funnel ensures the tactics which are particular to distribute on the companies objectives that were expected during the company started. The company should understand entire tactics and ways to implement them in a good way. 

Frugal innovation: Frugal innovation is a kind of business module which is considered to be accommodating for reconfiguring business value chains and redesigning products to provide consumers who face tremendous affordability restraints, in a scalable and sustainable mode. 

  • The frugal innovation strategy proves to be very much effective for businesses which have few resources and low budget. As a result, it gains enough popularity to reproduce or generate an extraordinary business module for the small companies (Hossain, 2018).

  • It has been considered that due to certain issues regarding the global pandemics which lead the entire world towards an economic downturn can be effective for upcoming business with entrepreneurial orientation. 

  • It is quite obvious that this entrepreneurial orientation will be inclined to oblige frugal innovation, intend products which are reasonably priced and sustainable.

1.6 Explanation and Evaluation of the Process of Innovation the Organisation should go through to Improve and Embed New Innovative Products

The framework of innovation may be considered to be handled from the long-term viewpoint, and cannot be measured according to an organization's competitive objectives. The first step towards gauging innovation consists in agreeing internally on what activities constitute an innovation in Oven-Fresh Bakery. There are several areas where creative techniques may be used, some of which can result in leading innovation indicators.The second stage in innovation measurement is to agree internally on which technology, strategy and kinds of activities match the "innovation" criteria of the Oven-Fresh Bakery (Das et al., 2018). Various innovations; usually, alluded to as "disorder technology solutions" since of their disturbance, are available for searching online for novel technologies. The ideal way to do this would be to get managers from business segments and technology services together and discuss technology that was seen as creative and how it might help Oven-Fresh Bakery.

The objective of the debate is to establish a list of new technology and supporting activities. In the future, the Oven-Fresh Bakery will have the option to determine whether standard technology presently in usage for the program or new, creative technology is the technology utilised for charter projects (Füller, Hutter and Kröger, 2021). The third measurement stage is to internally agree on which business sectors in today's market are not effective and may utilise innovation to change business. Nothing always involves new technology; a new strategy and doing business might just as frequently be involved.

Section 2 – Development of an Innovation Model

2.1 Identification of New Ideas for a New Product Development and Identification of the Ways to Access Funding for it

New Ideas for New Product Development

Generally, the idea regarding only white bread for selling in the market is low competitive for Oven-Fresh Bakery; thereby, the organisation has lost many of its clients in the market and gets numerous losses within their organisational business. In this aspect, the leadership of the organisation has hired an innovation consultant to fetch sustainable innovation within the organisational culture of Oven-Fresh Bakery during its organisational business operation in the market. Currently, the market demands have been increased and direct to the diversification of products in the bakery line (Cooper, 2019). Therefore, the retailers have been obliged to transform their needs and have initiated to provide huge pressure on Oven-Fresh Bakery to make prominent diversification within their products. Most of the consumers do not need only white bread, rather the health-conscious people initiated to demand brown bread, pies, Choco-delight, etc. By noting these innovative and potential demands of the market, Oven-Fresh Bakery needs to focus on its production process that is fundamentally needed to be more innovative and diversified.

New Ways to Access Funding

Through this, the organisation will be able to prominently deal with its clients like the retailers by influencing them with different kinds of healthy bakery products like pies, brown bread, Choco delights, etc. However, in order to implement this innovative product manufacturing process within the organisational, the leadership needs to have sufficient stability regarding its organisational financial system. In this aspect, the executive of Oven-Fresh Bakery, Mr Wilbur needs to form and find potential access to get sufficient funding for implementing their expected innovation within the organisational culture (Kahn, 2018). Generally, the organisation needs to negotiate with local banks and other financial institutions for getting a sufficient amount of loans to implement some innovative system for producing highly demanded products like brown bread, pies, Choco delights, etc. Moreover, in order to more proficiently operate the organisational business in the market UK, Oven-Fresh Bakery needs to approach governmental support in order to efficiently fulfilling the financial gap within the organisational culture of Oven-Fresh Bakery.

2.2 Formation of an Innovation Business Case for the Organisation by Utilising Proper Techniques to Measure, Test and Develop the Performance

To crucially implementing the innovation within the organisational culture of Oven-Fresh Bakery, the organisation needs to apply an appropriate technique for proficiently measuring, testing and improving the organisational performance for achieving a huge amount of growth.

  1. Matching Goals to Resources and Capability: At first, Oven-Fresh Bakery needs to form some efficient goals for developing the organisational production system. In this way, the leadership of the organisation needs to establish some goals regarding different kinds of resources like human resources, physical resources, financial resources and technological resources (Tajeddini, Martin and Ali, 2020). Thus by achieving the goals that are regarded with the organisational resources, Oven-Fresh Bakery will be able to enhance its capability for sustaining the innovation regarding product diversification within the organisational culture.

  2. Assessment of Risks Involved: However, during the implementation of the resources and innovation, the organisation can face numerous hindrances like insufficient financial stability, lacking technological resources. In this aspect, in order to mitigate these kinds of risks, Mr Wilbur, the leader of Oven-Fresh Bakery needs to negotiate with potential suppliers in the UK market to get sufficient service of technological features and machines (Tajeddini, Martin and Altinay, 2020). Moreover, the organisation needs to recruit efficient staff to produce the above discussed innovative products.

  3. Value Analysis Applying Frugal Innovation: Whereas, frugal innovation refers to focus on core functions of a product, reduce the cost, enhance the simplicity; therefore, this innovation model leaves potential values in the case of Oven-Fresh Bakery, During the implementation of innovation regarding new bakery products, the organisation needs to implement frugal innovation process (Tajeddini, Martin and Ali, 2020). Through this, it will be able to extensively produce new products like brown bread, pies, Choco delight, etc. with having no complexity and high range of cost.

2.3 Discussion of the Significance of Commercial Funnel in the New Product Development Process for Commercial Success

Each innovation's major goal is to build better or better products so that it may provide consumers with value.  Each invention must be vetted and discussed in a critical manner that is precisely accomplished to minimise the real effect on project success and enhance its profit. Commercial funnel major aim is to produce a profit by various forms of merchandising to sale operations. The commercial funnel includes several stages, all of which contribute to the efficiency and profitability of the company's products. The management strives to decrease the sophistication of the funnel, thereby reducing the lengthier stages (Ferreras-Méndez et al., 2021). The commercial funnel is made up of seven different stages. The procedure is highly essential as the likelihood of success grows. The manufacturers are continuously seeking innovative ways to make a product to make buyers appealing. Research and development contribute a lot to this. The R&D enabling the firm to produce new goods for the consumers, enhance society's present situation and maintain the company's current growth.

  1. New Value for the Consumers: The more the value that can be applied to the consumers, the greater the cost will be agreed upon by the consumers. In order to remain competitive with its rival firms, the corporation is also producing products.

  2. Development of the Society: Improved products enhance the living standards of the individuals. The firm always seeks a product that meets client desires. In its product, the firm introduces new features to satisfy the demands of the people.

  3. Sustainment of the Organisation: In order to remain steady, any firm needs to maintain its present development. If the enterprise continually seeks improved procedures and produces an innovative product, its chances of achievement will grow over its rivals.

  4. New Products of Oven-Fresh Bakery: In its product range, Oven-Fresh Bakery continually adds new products so as to capture potential clients. Bakery items including brown bread, pies, Choco delights, etc. are added to its product line. The firm is diversifying its product categories. From selling only white bread to selling brown bread, pies, Choco delights, etc. In order to make it more affordable for clients, Oven-Fresh Bakery concentrates on improving the diversification of the products (Salgado et al., 2017). The firm is continuously focused on boosting its organisational manufacturing or production capability. In order to satisfy consumers' needs, the firm produces several sorts of healthy products for the consumers.

2.4 Explanation of how Oven-Fresh Bakery can protect the Intellectual Property Rights of the New Product

It is very much significant to understand how to protect the business. There are various types of utensils that assist to watch the thoughts. Most of them are:

  1. Brand name

  2. Trade secrets

  3. Copyrights

  4. Exclusive rights

  5. And Trade dress unfair laws

Trademarks: trademarks differentiate the product from its contestants. The innovative business should create a trademark so that it can discriminate itself from its competitors. If the business has a brand name it can form a superior association with its customers and the regulars can be relied upon the business’s products Pathak and Muralidharan (2020). If any industry registers any brand, other solid cannot reproduce the brand name after that.

Patents: If the business patents its innovative products, the other business cannot do their business with the same merchandise. So, patents help the business to stay in competitive improvement location RG, (2021). If there is no patent right, the charge for research and expansion may not be improved. So, it is an accurate for the dense that generate the firm for the first time.

Copyrights: Copyright produces a restriction such a way that other business cannot duplicate or imitate the products for doing their business. The inventor of the product is in a protection position for the copyright option. Copyright options are given to those businesses which formulate new category of product which is academic in nature Pathak and Muralidharan, (2020).

Knowledge development and retention policy at Oven fresh Bakery:

In Oven fresh Bakery, the utilization of various types of instruments implemented for information development policy. These utensils are:

Design thinking

Latest planning

Steps for taking trademark as retention strategy:

The manager has to execute latest innovation with delay. First of all, the manger should believe the officially permitted and other confronts that may hamper the business to assume the innovation. However, threats and apprehensions should be considered by management. These are:

  • Threats related to bakery belongings.

  • Executing the ideas immediately.

  • Some operating secrets and defensive measures should be taken as well.

In Oven fresh Bakery, these utensils are considered to take greatest care before executing the scheme in the business Mbiriri, (2018). The worrying part of this management is to take care with these issues the barriers of managing business will be condensed considerably.

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Figure: Trademark Retention Strategy

(Source: Salgado et al., 2017)

2.5 Provision of a Critical Evaluation of the Entire Process of the Nature of Innovation and the Associated Risks or Challenges

Innovation is quickly becoming one of the key determinants for the development and profitability of a company. Even so, Oven-Fresh Bakery should be a crucial organisational endeavour for nurturing innovation. Nonetheless, many businesses confront internal hurdles that hamper innovation growth. These are nine of the typical difficulties and how they may be resolved:

  1. Workers are not encouraged to Innovate: Oven-Fresh Bakery's managers worry the distraction from daily duties that innovation will distract staff. As a consequence, approximately 1/3 of workers are incapable of taking risks or trying fresh concepts (Del Vecchioet al., 2018). Internal development involves management backing and managers throughout the business.

  2. Workers are not satisfied to innovate: Once people are motivated, the incentive for innovation should also be felt. Initiatives such as inventor incentives, competitions or even unplanned time might help inspire staff to innovate.

  3. Missing of an Appropriate Innovation Strategy: Creating a succinct innovation plan is essential, as is any corporate endeavour (Mauteret al., 2018). The orientation of innovation and its practical execution is determined by an innovation strategy. Innovation initiatives are in danger of becoming misaligned without it.

  4. Innovation is dependent on One Functional Group: In many businesses, just an innovation challenging functional groups, such as R&D or product development is responsible for innovation. The misconception that a functional group is better adapted than others to innovate is a serious obstacle to innovation rates (Del Vecchioet al., 2018). Each department offers a distinct view of consumer concerns that may be crucial to successful innovation.

  5. Collaboration Lacking: The key to the invention is cooperation. Although many businesses realise the value of cooperation inside, cooperation may be as essential outside. Sector collaborators and consumers and even rivals put together innovative ecosystems to promote innovation in the industry.

  6. Current Product Provision is Unsuccessful: Once their present product portfolio has achieved success, Oven-Fresh Bakery will face a risk of complacency (Mauteret al., 2018). One of the major obstacles to future innovation might be the fear of withdrawing investment, resources or customer attention from current products. Constant innovation is, nevertheless, the key to long-term success.

  7. Poor Consumer Communication: Deep empathy with customers is essential for the comprehension of change in demand and for the ability to be open to future trends (Del Vecchioet al., 2018). By frequently using client feedback sessions, the company can stay up with your consumers' requirements.

Innovation is an essential long-term strategy to drive Oven-Fresh Bakery success. It is important to be aware of these problems and plan them when starting innovative efforts. The building of a strong culture of innovation in the organisation, not only assists to prevent these risks but however also guarantee innovation for every employee is a strategic priority.

Conclusion

For any company, innovation is a vital tool. The company needs to worry regarding innovation and market innovation effectively. Since it's a challenging effort, most small enterprises do not adopt any innovative measures as a result of innovation and sales. Companies that are strategically advanced, aim to preserve a healthy innovation culture in which they may increase practises in innovation. In most situations, research and development costs for this technique might be enormous. But the company may re-invest its investment without any delay after marketing the concept successfully. Marketing is therefore extremely needed, and every company depends on this strategy to guarantee that the idea is implemented in actual terms successfully. It is a more comprehensive notion in which all main business operations occur.

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