In order to have establishment of the hotel business at my native place, I need to focus on diverse success factors. It means it is significant for me to have appropriate analysis of customer needs and issues which may impact the overall business. Marketing is one of critical issue which might impact the overall outcome in diverse manner (Mehmetoglu, 2014). Lack of financial resources is one of critical issue which might impact the overall outcome. If finance is not available then it might be possible that issue in regard to marketing activities allocation can be faced. It is because the marketing activities demand an effective allocation of funds so that information in regard to business can be shared with customers. Along with this, the customer needs identification is also one of critical factor which might impact the effectiveness of marketing activities (Normann, 2013). It has been noticed that if marketing activities are not being framed according to customer needs then it might not affect the customer perception in positive manner. Marketing activities must be designed in such manner that it ales to create an interest among customers so that goals and objectives can be accomplished in desired manner. Moreover, inappropriate selection of communication medium and marketing tactic is also a critical aspect which might impact the overall outcome in diverse manner. It has been noticed that if communication system is not appropriate according to standards then it will not allow to have sustainable development because information about product and services can not be shared effectively with customers (Robinson, 2014). For example, In Vietnam the use of digital media is very low but the company has decided to select social media as a platform of advertising. It means the marketing activities will not be effectively accomplished because selected medium is not according to customer interest. It means I need to ensure about the issue for promoting my business in appropriate manner
As per above study, it can be concluded that Australian and Vietnamese economy is having great development in which hospitality and tourism sector is having effective participation. Vietnam economy is having improvement due to effective participation of competitive hotels. It has been noticed that customer needs identification is also one of critical factor which might impact the effectiveness of marketing activities. It has been noticed that if marketing activities are not being framed according to customer needs then it might not affect the customer perception in positive manner.
Kimmm, J., 2012. How do pleasure travelers manage their travel constraints? Tourism Review. 67(3). pp. 30–40.
Marija, R., 2014. CSR-based model for HRM in tourism and hospitality. Kybernetes. 43(3/4). pp. 346–362.
Mehmetoglu, M., 2014. Tourist or traveller? A typological approach. Tourism Review. 59(3). pp. 33–39.
Normann, O., 2013. The link between travel motives and activities in nature‐based tourism. Tourism Review. 68(2). pp. 3–13.
Robinson, R., 2014. Profiling potential food tourists: an Australian study. British Food Journal. 116(4). pp. 690–706.
Tourism Australia, 2016. Popular places to visit in Australia. Available through: <http://www.australia.com/en-in>. [Accessed on: 9th December,2016].
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