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Introduction - Creativity and Innovation Assignment

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Creative and innovation determine effective activity to set up the organisation. In this way creativity and innovation help to organisation changes and solve any problem in organisation and development of nation. In this context present report is based on the uber technology inc. Is a global transportation technology company (Paulus & Kenworthy (2017)). This company is located in San Francisco, united state etc. and provide different kinds of services. With this regard report assist to focus on different aspect of organisation. Moreover, it helps to examine leadership, creativity, invention and focus on work forces in the organisation.

Organisation is focus on something new in market. Creativity is help to expand market in different fields in the organisation. Uber technology company is work in 635 different city's with use of creativity and innovation. The company is private company and focus on working environment in organisation. It develops market and uber car transportation and food delivery mobile application (Stierand, Dörfler,, & MacBryde, (2014)). This company is focus on creativity and innovation in different market to expand business in new fields in market. Innovation is very important to introduce new things in market. Uber technology private company is work on transportation facility, they provide car facility for transformation in different countries. It is very famous cab services and provide best services. The company is focus on new four things in organisation. That four things is help to expand organisation in new fields in different market, four things are as follows :-

Entrepreneurship

Entrepreneur is person who convert idea into reality. The entrepreneur is use different kinds of innovation in particular filed top expand the business. Every company is hire entrepreneur to introduce new things in business and expand the business activity in the organisation (Oman, , Tumer, Wood, & Seepersad, (2013)). Uber technology private company is hire entrepreneur to expand the business in organisation. The company is focus on different entrepreneur activity to expand the business in new fields. Entrepreneur is use different types of techniques to expand the business in organisation. There are many activities the entrepreneur is use them at the time of innovation are as follows :-

  • Planing :- In every new activity planing is most important to each step in organisation. Planing is help to introduce new creativity in organisation. At the time new creativity entrepreneur is use planing to expand the business. Planing is a bridge it gap between present and future condition in organisation (Zaccaro, S. J & et.al (2017)). With the help to planing changes may be possible for future period in organisation.
  • Brain storming :- In organisation entrepreneur is work with loyal person in organisation. Brain storming is help to analyses different kind of activity in organisation (Zaccaro, S. J & et.al (2017)). It is help to expand the business in new things in organisation.
  • Networking :- Entrepreneur is use more networking to expand the business in organisation. Networking is help to expand the new activity in organisation performance. Uber technology company is help to entrepreneur networking to introduce new things in market.

This all points is used by entrepreneur to expand the business in organisation about the working condition in organisation. Uber technology is hire entrepreneur is used to introduce new things in market. At that time entrepreneur is help to each and every activity in organisation. Entrepreneur is a person who use innovation and invention in each activity in organisation (Edwards-Schachter & et.al (2015)). All this innovation or invention is help to expand new product in market. All such things is help to achieve growth rate in organisation and help to achieve profit in organisation. 

Leadership

In organisation the main part of internal working environment is leadership in organisation. Leadership is very important to solve any organisation problems. Leadership is useful at the time of innovation of new things or new work introduce in market. Leadership is means to guide a team in a organisation. Leader is control all the activity in team in organisation. Leader is a person who lead team members in organisation. The company is focus on each team leaders and there working condition in organisation. Uber technology company is use different leadership style inside the organisation . It is help to expand the business in organisation in new fields in organisation. Leadership style are as follows :-

  • Autocratic :- In autocratic leadership style is use all the decision is given by the manger (Cropley, D. H. (2015)). Manger is control total authority of work in organisation. No one is challenge manger decision in organisation.
  • Participative :- In participative leadership style is focus on all the team members is participated in the working decision. Participate leadership boost employees moral in organisation. It is help to achieve growth rate in organisation. This leadership style is used at the time of new services is launch in organisation.

This is all leadership style is used by the organisation members in organisation. All this leadership style is help to analyses different factor in the organisation about the performance in the organisation. This leadership style is used by uber company to promote new services in new market (Reiter-Palmon, R. (Ed.). (2017)). Leadership is very important to organisation , because it is control all the working environment and help to the growth in organisation. Leadership is useful at the time of innovation of new things or new work introduce in market. Leadership is means to guide a team in a organisation. Leader is control all the activity in team in organisation. Leader is a person who lead team members in organisation. The company is focus on expansion in different filed. It is very important to focus on leader in working environment. Leader is focus on spot innovation to expand the organisation in new field in market (Reiter-Palmon, R. (Ed.). (2017)). Leader is focus on each and every environment of activity to introduce new things in market.

Focus

In organisation point of view focus means proper attention of each and every products in organisation. Focus on new changes in organisation development. Focus is a kind of strategies in organisation. Focus is help to analyse new things in market. Focus means focus on particular group in organisation. It is use at the time of marketing activity in organisation (Gundry, , Ofstein, & Kickul, (2014)). Focus is strategies to set a target group to sell a product. In focus strategies is focus on different kind of people in different work in organisation. Uber technology company is use different technology to expand the market.

Focus strategies idea behind in focus strategies is development marketing and selling product in organisation. Focus is help to development of new market to expand the business in organisation. Focus strategies is work on the different aspect of organisation performance. It is focus on specific product line and particular type of customer in organisation.

The goal of focus strategies is provided best services in different market. Uber technology company is use focus strategies to expand new line of business with the help of creativity in organisation (Cui, X. (2016)). It is the best strategies is to use in the company because the company is target only some group or specific audience. So product is to be expand very well in the future. Focus strategies is also focused on the build strong relationship with the target audience in market. Focus strategies is focus on the different aspect of the organisation performance. It can help for innovation of new products in market and help to achieve growth rate in organisation.

Creativity

In each organisation is focus on creativity. Creativity means to do something new in the organisation. Creativity is help to generate new things in market , it is help to achieve growth rate in organisation. In each organisation is use some creativity in organisation to increase the growth rate and help to achieve goal in organisation (Cui, X. (2016)). Creativity is used to introduce new things with the help of entrepreneur in market.

Creativity is help to analyse every aspect of organisation. New creativity is used at the time of promotion and marketing in organisation. In organisation new expansion with the help of creative marketing. Creativity promotion is help to the expansion of market in the organisation. Creativity is help to improve to solve any problems in organisation. Uber technology company is focus on it to expansion of business activity with use of creativity in new product in organisation. Creativity is help to cost effective business solution in organisation. This is help to focus on cost factor, new creativity is reduces cost of marketing in organisation (Valaei & et.al (2017)). The company is focus on new expansion of market with the help of creativity.

Mind map

In mind map is a power graphic techniques used in advance technology. In creativity is help mind map. It is encouraged at the time of solve problem and provide new path in organisation (Cropley, D. H. 2015). In mind map inculcated word, image, number, logic and colour. Mind map help to crate new thinking in working environment. Uber technology company is focus on mind map to change the technology and help in achieving growth in market (Gundry, , Ofstein, & Kickul, 2014). Mind map work the way of brain work in organisation. It is remembered the words and image about creativity.


Invention

Uber technology company is focus on the invention in organisation performance. Invention is part of innovation in organisation. It is help to expand the business organisation. The entrepreneur is use different kinds of innovation in particular filed top expand the business. Every company is hire entrepreneur to introduce new things in business and expand the business activity in the organisation. Uber technology private company is hire entrepreneur to expand the business in organisation.

The company is focus on different entrepreneur activity to expand the business in new fields. In organisation invention means it is a process which is first time to be introduce in organisation (Elerud‐Tryde & Hooge (2014)). Invention means to change in first time in organisation. To do some things new to expand a market, it will help to generate profit and growth rate in organisation. The company is use some things new in organisation to expand the business in organisation. In invention is focus on create of a new product in organisation to expand business. 

New things is very important to beat the market competition. Invention refers to occur of an idea for product and process this is not use before in any organisation. This is included total new idea for expansion of new business. In invention is working in theory in organisation about the product. It is flow a new idea of an entrepreneur and is based on the scientific skills in organisation (Forgeard, & Kaufman, (2016)). In invention use research and development work in organisation about the product in organisation.

Research work is very important before innovation, because with the help of research work it is very important to solve any business problems. Uber technology company is working in transportation and this company provide best services in market or in low cost, because other transportation company is focus is generated huge cost. The company is use research work to complete the task in organisation. Research work is help to expand the organisation in different market.

Research work is based on the different aspects of the organisation. Research work is help to identified each and every part in organisation about the work to expansion of new market in different city. Uber technology is hire entrepreneur is used to introduce new things in market (Carayannis & (2013)). At that time entrepreneur is help to each and every activity in organisation. Entrepreneur is a person who use innovation and invention in each activity in organisation. All this innovation or invention is help to expand new product in market. All such things is help to achieve growth rate in organisation and help to achieve profit in organisation.

There are all about the working condition in organisation with the help of research work and invention in organisation. Invention is very important to expansion of the business in the organisation about the work in uber technology company. All such factor is to be important to analyses different aspects in organisation performance. Entrepreneur is person who convert idea into reality. The entrepreneur is use different kinds of innovation in particular filed top expand the business. Leadership is useful at the time of innovation of new things or new work introduce in market. Leadership is means to guide a team in a organisation (Valaei & et.al (2017)). Leader is control all the activity in team in organisation. Creativity is help to do some things new in organisation and help to promotion in organisation. Focus is also helped at the time of promotion in new market in organisation. Promotion is very important part in organisation to help in growth in organisation. Creativity promotion is help to the expansion of market in the organisation (Gundry, , Ofstein, & Kickul, (2014)). Creativity is help to improve to solve any problems in organisation. Uber technology company is focus on it to expansion of business activity with use of creativity in new product in organisation.

Reflection

From the above report I have learned that entrepreneur is most important part in organisation. In organisation use creativity in each task in organisation to achieve growth rate in organisation. I have facing the issue at the time of enhance the business or to do something new in organisation use creativity and innovation . This two factor is most important factor to analyses different terms in organisation. From the above report I have learned that Focus is a kind of strategies in organisation. Focus is help to analyse new things in market. Focus means focus on particular group in organisation. It is use at the time of marketing activity in organisation. Focus is strategies to set a target group to sell a product. Focus is use at the time of promotion of new activity in market. To set a target and achieve objective in the organisation. I have faced the issues to decease the rate in market because low work ion organisation. I have learned that Invention is part of innovation in organisation. It is help to expand the business organisation. The entrepreneur is use different kinds of innovation in particular filed top expand the business. Every company is hire entrepreneur to introduce new things in business and expand the business activity in the organisation. I have faced these issue to focus on leadership style in organisation. This style is used to improve the production in the organisation. Leader is focus to control each team member in organisation. - In participative leadership style is focus on all the team members is participated in the working decision. Participate leadership boost employees moral in organisation. Uber technology company is focus on each and every factor in organisation to analyses every aspects. Form the above report I have learned that Research work is very important before innovation, because with the help of research work it is very important to solve any business problems. Uber technology company is working in transportation and this company provide best services in market or in low cost, because other transportation company is focus is generated huge cost.

Conclusion

As per the above report is focus on the different aspects on the organisation about the work in organisation. In this report is based on the creativity and innovation in organisation. Uber technology company is focus on the different aspects in the organisation. The company is use focus strategies to at the time of promotion of working condition in the organisation. In this report is based on the new things or enhance a business in new market to increase profit rate in the organisation. Research work is very important before innovation, because with the help of research work it is very important to solve any business problems. The company is focus on new things is to be introduce in market with the help of innovation and creativity.

Refrences

Books and journals

  • Paulus, P. B., & Kenworthy. J. B. (2017). Overview of Team Creativity and Innovation. Team Creativity and Innovation, 11.
  • Stierand, M., Dörfler, V., & MacBryde, J. (2014). Creativity and innovation in haute cuisine: Towards a systemic model. Creativity and Innovation Management. 23(1). 15-28.
  • Oman, S. K. & et.al Seepersad, C. (2013). A comparison of creativity and innovation metrics and sample validation through in-class design projects. Research in Engineering Design. 24(1). 65-92.
  • Zaccaro, S. J & et.al (2017). Creativity and Innovation in Multiteam Systems. Team Creativity and Innovation, 225.
  • Edwards-Schachter, M. & et.al (2015). Disentangling competences: Interrelationships on creativity, innovation and entrepreneurship. Thinking Skills and Creativity. 16, 27-39.
  • Erez, M. & et.al (2015). Contextualizing creativity and innovation across cultures.
  • Cropley, D. H. (2015). Promoting creativity and innovation in engineering education. Psychology of Aesthetics, Creativity, and the Arts. 9(2). 161.
  • Reiter-Palmon, R. (Ed.). (2017). Team Creativity and Innovation. Oxford University Press.
  • Runco, M. A., Acar, S., & Cayirdag, N. (2017). Further Evidence that Creativity and Innovation are Inhibited by Conservative Thinking: Analyses of the 2016 Presidential Election. Creativity Research Journal. 29(3). 331-336.
  • Gundry, L. K., & et.al (2014). Seeing around corners: How creativity skills in entrepreneurship education influence innovation in business. The International Journal of Management Education, 12(3), 529-538.
  • Cui, X. (2016). The internet of things. In Ethical Ripples of Creativity and Innovation (pp. 61-68). Palgrave Macmillan, London.
  • Valaei, N. & et.al (2017). Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling. Journal of Business Research. 70. 224-233.
  • Elerud‐Tryde, A., & Hooge, S. (2014). Beyond the generation of ideas: virtual idea campaigns to spur creativity and innovation. Creativity and Innovation Management. 23(3), 290-302.
  • Forgeard, M. J., & Kaufman, J. C. (2016). Who cares about imagination, creativity, and innovation, and why? A review. Psychology of Aesthetics, Creativity, and the Arts. 10(3), 250.
  • Carayannis, E. G. (2013). Encyclopedia of Creativity, Invention, Innovation, and Entrepreneurship. Springer.
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