Business strategy consider several elements to make successful results and design aims and objectives in the enterprise. In this regard, organisation setting and accomplish goals which contain long term activities in strategic plan. Further, every enterprise contain their aim so that they are able to develop systematic crowd and attract customers as well (Ghezzi, Cortimiglia and Frank, 2015). Business strategy will help to understand performance of the business which drives on increasing and protecting against future risk. It considers support and guidance which requires put test and key elements in business plan. Present report based on the EE company which is one of the largest part of business telecommunication. They consider more advanced digital communication in Britain and delivering mobile with communication services. They more around 553 retail stores and deals with 31 million connections across the mobile and communication services (The UK's most advanced digital communications' company, 2018). Approximately, there are 553 retail stores and services for more than 31 million connections with the network.
For gaining insight information about the present report covers macro environment analysis with PESTLE analysis, Ansoff matrix, etc. Furthermore, it includes strategic capabilities and VRIO model to assess strategic capabilities in the chosen enterprise. In addition to this, Porter five force analysis with devise appropriate strategy to improve competitiveness. At last report carry discussion on Bowman's strategy clock model which consider analysis of strategic direction and option that available to the selected business (Cortimiglia, Ghezzi and Frank, 2016).
EE company consider several operations and functions in the macro environment to develop their profits and revenue. In this regard, mobile devices and the internet that are the biggest elements consider in telecommunication industry. In addition to this, customer, companies and the government consider their industry to develop outcomes (Wei, Samiee and Lee, 2014). Following factors create impact on the telecommunication industry:
Figure 1 PESTLE analysis
Source: (MARKETING THEORIES – PESTEL ANALYSIS, 2018)
In order to take decision, it is essential to look upon the corporate level outcomes. This is because, it helps to consider right strategic tool with implement Ansoff matrix. It assists to make high growth in the market and implement product portfolio as well. In order to implement the above strategy, following consideration included:
As per the view of Osabutey and Okoro, (2015), macro environment consider major impact on the telecommunication industry. In this regard, EE company get positive and negative both perspective impact on their functions and operations. This is because, overall business portfolio helps to undertaken to gain systematic results at workplace. Furthermore, they need to follow all rules and regulations that create impact on the business performance and outcomes. In this regard, they are able to get proper support and part from the government to take strategic management decisions. Beside this, Czarnecki and Dietze, (2017) argued that Ansoff matrix implementation consider positive impact on the business performance. This is because, it helps to attain more desired outcomes through focus on the innovative characteristics and increase market share as well.
Strategic capabilities' means: Strategic capabilities' means ability to make successful employ with competitive strategies. It allows survive and increase value as per time. Strategic capabilities take consideration account on the basis of organisation assets, resources and market position (Coccia, Falavigna and Manello, 2015). Future development outcomes ascertained to measure and noting strategic capabilities. In EE Company, it considers to make positive results with financial viable and growing despite to attain competition in the free market. There are many groups interested to attempt measurement and track strategic capability. Employees are also taken care about it to identifies stable and competitors to make better understanding in the market. Financial analysis and government regulatory agencies have interest in strategic capabilities which play important role to monitor businesses (Buckley and Casson, 2016).
In respect to analysis the whole market, it is essential to look towards the innovations and functions in the business environment. These elements help to focus on the new aspects of EE company that assists to measure its effectiveness and outcomes. Furthermore, it also helps to focus on the desired results at workplace with create certain elements (Aas, Breunig and Pedersen, 2015). It can be understood in the following manner:
Cost to imitate
Organised to capture value
Technological know how
Temporary attainment of competitive advantages
License of spectrum
Relevant competitive advantages
Sustained attainment of competitive advantages
Temporary competitive advantages
Service levels of Vodafone
Sustained competitive advantages
Strength distinctive roles and outcomes
In respect to consider effective results in telecommunication industry, EE continuously grow their operations and functions in successful consideration. They ascertain internal analysis to make creative position in the business (Wei, Samiee and Lee, 2014). Following strength and weaknesses consider to make systematic work performance at workplace:
The company has major part of the customer attraction which assists to attain more effective results at workplace with develop profitability and effectiveness as well. It will help to concentrate on the new investment that helps to focus on the development business in new areas such as developing countries. EE Company has advantages to attain creativity at workplace which helps to focus on the make brand awareness in different areas of the world. Furthermore, there are consider creative development to attain structure and skills set (Cortimiglia, Ghezzi and Frank, 2016). With the help of strength and innovative elements, it is important to focus on the internal capabilities and make functions and operations in the business.
In order to deal with the international market, it is important to analysis market with implement Porter five forces. In this way, EE company get affected by several elements which need to signify in systematic manner. Following elements are included in this aspect which create major impact on the performance of chosen business:
In order to concentrate on the market creativity, it is important to focus on the relevant results and outcomes in the business environment. In this regard, it is important to look upon the market demand and requirement (Ghezzi, Cortimiglia and Frank, 2015). According to the competitive edge, EE company need to attain systematic analysis that create major impact on its work and performance. In this regard, it is important to implement strategy that helps to devising different strategies at workplace. Market position of the chosen business also developed in this regard which helps to attain creative results at workplace.
Everything and Everywhere is the telecommunication leading company which is highly modifying and goal oriented company. It deals with mobile network, internet service provider and a division of BT group (Fuentelsaz, Garrido and Maicas, 2015). In order to gain the competitive advantage of the organisation company requires to adopting the best possible action plan.
Bowman's model is used by a company while designing marketing strategy to analyse its competitors position. It is based on the diagrammatic representation which shows relationship between customer value and prices (Armstrong, Kotler, Harker, 2015). Micheal porter developed generic strategies which also called porters marketing techniques. Apart from that, it also concludes better environmental growth for the company through they get better objective and required task. It includes eight strategic positions of Bowman's strategy clock.
Position 1: Low Price / Low added value
This is the situation in which no one company wants to be in the position it gives the better option and target market goals to achieve the best productive target market goals. This is the position of bargain basement and companies do not want to be in this position. Generally companies adopt this strategic position when their products and services having lack differentiated value. This might be adopted by the company when they require to adopting effective selling value. Under this situation it only helps company to sustain in the long term market rather than to attract customer focus (Johnson, 2016). This is the another major goal oriented strategy to beat the company objectives and target market goals. In the context of EE they are not considered this strategy into the market conditions. It is the best telecom company with having great demand. It is the another process of making good process of product and service in order to meet the customer goals. Besides,
Position 2: Low Price
A Company can select this option for their product and services when it will be low cost leaders. Low operated product and services are very much profitable for the company profit. It gives low profit margin for the company development (Wei, Samiee and Lee, 2014). Along with that, under this situation company needs to high their sales volume and overall development growth. Low prices strategies market strategy will not cover the company objectives. It will be more low cost producing task and best approachable target market growth. Moreover, another major objective of the EE is that to recover the major target goals and target market. Company provides their services at reasonable process which I affordable (Scholes, 2015). It is the another process of making good task oriented work and better management goals.
Position 3 : Hybrid (Moderate Price & Moderate Differentiation)
It is the another process or target market position in order to full fill the better objective goals. Besides, it also helps to make the better opportunity and growth. It is the overall target market plan in order to enhance the market position. Under this situation, organisation provides their product and services at low prices. In order to gain the market high values such as provides best offers, discounts and target market goals (Ghezzi, Cortimiglia and Frank, 2015).
Position 4: Differentiation
In differentiation option companies invent such product and services which is different from other competitors which is unique. For example EE Outlined brand strategy and 4G LTE network plans. They also planning to enhance the customer services by introducing the best opportunities and growth. They offering different services with more than 700 stores. EE having wide customer reach through they get better response from the customers in order to full-fill the growth opportunity (Sia, Soh and Weill, 2016). Differentiation is the one and only tool which grabs the opportunity and attention of customers. It involves high opportunity and growth for the new development. This short of situation create a competitive edge between the rival firms. For example EE is well known brand in terms of customer services. It also enhances the better opportunity and growth. Moreover, another major competitive growth is that to operate the best possible action plan (Fuentelsaz, Garrido and Maicas, 2015).
Position 5: Focused differentiation
In terms of Focused differentiation generally company perceived high value growth against high prices. On the contrary, companies focused on the quality rather than price, they charged high prices on the behalf of high prices. Besides, it also influenced the best approachable
Target goals to make better appearance goals. Moreover, it will be the great option and complex nature of things (Cortimiglia, Ghezzi and Frank, 2016).
Position 6: Increased price and standard product
In some certain of time company makes some sudden changes in the prices of product and services. This might be creating more advancing process of work. In this situation company enhance the prices without any increase to the value side of the equation. This strategy is not fruitful for the long term process or not very much profitable for the company (Frank, Cortimiglia and de Oliveira, 2016).
Position 7: High Price/Low value
High prices low value is the market it is the another process of making good task oriented (Sia, Soh and Weill, 2016). This is the most required and large making process of oriented process. This is the situation when only one company dealing with the services. Besides, it is the long lasting process for maintaining the company position in the market. It is the moreover, process of making good task oriented work (Ghezzi, Cortimiglia and Frank, 2015).
Position 8: Low value/standard price
This is the another market strategy which is not fruitful for the company and company will definitely loose the market. If company has a low value market of product and services it is the more challenging behaviour and target market goals (Sia, Soh and Weill, 2016).
Strategic management plan is the overall document in which company maintained and set their vision, mission statements which recovers the major goals and target market plans. There are some fundamental components of strategic management will help to achieve the target market goals. Such as mission, vision, overarching strategic results, strategic themes, performance perspective and core values (Wei, Samiee and Lee, 2014). With the help of the tactical strategies, it is important to focus on the maintain aims and objectives. In this regard, focus needed to plan and maintain fruitful results at workplace. As results, it assists to attain more significant advantages. With the help of these activities, to maintain low value market. In the market different activities need to attain to ascertain systematic work performances.
From the above report, it can be concluded that EE company consider their successful operations in telecom industry. Therefore, they perceive advantages to gain more profits and market share in systematic aspect. With the help of the innovation and creative aspect, they can attain desired results in the new areas. Furthermore, it considers discussion on PESTLE analysis to focus on the market assessment which create impact on chosen business. In addition to this, it also assists to attain creative results in the market to focus on the new strategies which undertaken on the basis of strategic assessment. Moreover, it determines discussion on Ansoff Matrix which helps to attain more systematic work performance through business development. There are different kinds of four strategies explained that helps to focus on the development of market.
In respect to consider major analysis, report articulated about the strength and weaknesses of the business. It will help to attain more creative and desired results in the EE Company. They are also developed innovation and creativity so that more customers could be attracted at workplace. With the consideration of major business, analysis consider porter five forces analysis to identify impact of different elements in the market.
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